Best shopping in Europe: a traveler’s shopping guide

Best shopping in Europe: a traveler’s shopping guide

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European fashion is well known all over the world.

You have probably heard of the Parisian style, Italian fashion or Spain’s big international brands, haven’t you? Well, if you are planning to visit any of these countries and you want to experience more then just musuems, food and local traditions, keep reading this article about fashion and best locations for shopping in Europe.
If you are passionate about traveling and fashion, why not experience both at the same time? VocApp has created a shopping guide for all those travelers who want to follow fashion trends, try on new styles and make their journey more complete with a unique shopping experience.

Here is a list of the best locations for shopping in some of the biggest European capitals! Are you ready? Prepare some extra room in your lugagge, take your wallet and let’s go!

1.Shopping in Rome

Have you ever heard of Gucci, Prada, Valentino, Fendi, Versace or Moschino? If you are passionate about fashion, you know for sure all of these brands. Everyone knows Italian fashion! If you are a shopaholic you will be now wondering “Where do I find all of these?!”

The good news is that you can easily find good shopping streets in every big Italian city. Long, fancy, sparkling avenues where you can get lost for hours! A tiny little paradise for shopping lovers. If you are visiting Rome, the capital, there are many good places for shopping that you should not miss. The best thing is that you can go for a walk in the city centre, admire ancient ruins and unique architecture while shopping! No waste of time: you can do both sightseeing and shopping at the same time!

The best places for shopping in Rome are:

Via del Corso

This is a very long avenue right in the city centre (it connects Piazza del Popolo to Piazza Venezia). You can find any kind of shop there: restaurants, souvenirs, famous brands. Take your time, walk down this long avenue while enjoying the good weather and delicious gelato. That’s the perfect combination for some good, relaxed shopping.

Via Condotti

In between Via del del Corso and Piazza di Spagna (Spanih steps), this is the most famous luxury fashion street! Prada, Armani, Gucci, Dolce & Gabbana and many more!

Galleria Alberto Sordi

This is a department store on Via del Corso, it opens every day from 10 am to 10 pm and you can find a little bit of everything there: bookshops, cafés, restaurants, luxury brands or more affordable ones.

Via del Babuino

Parallel to Via del Corso, it connects Piazza di Spagna to Piazza del Popolo. This street is famous for its antique and art shops. It’s definitely worth visiting!

Porta Portese Market

If you want to experience the rustic side of Rome, you should not miss this place! Remember: it is only open on Sunday mornings! This traditional flea market sells anything! Clothes, tools, books, art, you’ll be surprised! It is located close to Trastevere Railway Station, on Via di Porta Portese, not far from the city centre.

Mercato dei Fiori (Flower Market)

Last but not least, this little market will make your shopping experience in Rome complete! It is open every morning in Piazza Campo de’fiori, and it mainly sells flowers, vegetables and fruit. If you love the warm feeling of shopping like a local, in a little cosy square right at the centre of Rome, visit this square! Grab a piece of pizza in the nearby bakeries, buy some flowers and then get lost in the little romantic alleys around this area.

If you want to shop like a real local, why not learn Shopping vocabulary in Italian? Here’s a lesson that helps you with that:


2.Shopping in Madrid

As the capital of Spain, Madrid will definitely meet your expectations when it comes to shopping! Prices are reasonable and variety is guaranteed! Let’s take a look at the best places to put in your bucket list.


The bohemian area of the city. Here you can find the most affordable boutiques to design your own look.

Barrio Salamanca

This is the most expensive shopping area in Madrid. There you can find luxury brands like Loewe, Chanel, Gucci, Prada and more! Although the budget is a little higher in this case, it is still worth having a walk in the area, in particular on Calle Serrano.


Are you more into vintage shops and boho looks? Then, going shopping here won’t ever disappoint you! Walk down Calle Espiritu Santu, where you can find a big variety of fashions. The vintage shops there can provide you with anything you need. Also: do not miss Mercado de Fuencarral (Fuencarral Market) where you can find both trendy clothes with very good prices and amazing bars and restaurants.

City centre (El Centro)

Have a walk from Gran Vía to Sol. There you will find some of the largest Spanish fashion brands, such as H&M, Stradivarius or Zara, the biggest chain stores than will always offer you trendy clothes with reasonable prices.

If you want to shop like a real local, why not learn Shopping Vocabulary in Spanish? Here’s a lesson that helps you with that:


3.Shopping in Paris

Everyone knows Paris as “the city of love”, but what about Parisian fashion? Chic, fancy shops, little unique boutiques, flea markets… yes! You can find all of this in Paris! If you want to be sure that your Parisian shopping experience is complete, here’s a list of the places that you should not miss:

Avenue Des Champs Elysées

This long, shiny, unique avenue is the best location for luxury brands like Louis Vuitton, Mont-Blanc, Guerlain or Ferrari. Although it won’t be cheap for your wallet, this place is one of the most beautiful avenues in Europe! You definitely should not miss it.
Avenue Des Ternes

A little hidden treasure of the city. What can this place offer you? Anything! Books, clothing, shoes, bags, and basically anything else you might be looking for!
Boulevard Saint Germain

This is one of the best shopping locations in the city. The street offers decor shops, fashion boutiques, and gourmet food stores. This is the perfect place if you are looking for chic classic design, books, and home furnishings.
Rue Du Commerce

A good mixture of popular brand shops and small boutiques, together with cafes and bakeries. There are over one hundred boutiques waiting for you there!
Le Marais

This is also one of the best places to go shopping in the city. There you can find vintage stores, trendy boutiques, food outlets and classic restaurants, anything you need to make your experience perfect. You can go for some shopping while tasting some delicious French food.
Les Halles
Located in the center of Paris (in Les Halles/Beaubourg district) les Halles is a very big underground shopping center featuring dozens of stores, cinemas and restaurants.
Saint-Ouen Flea Market
Located in Saint-Ouen, this Flea Market (Les Puces) is actually Paris’ largest and oldest shopping place, definitely something to experience! Take a look at the endless antique furniture, vintage clothes, books and art.

If you want to shop like a real local, why not learn Shopping Vocabulary in French? Here’s a lesson that helps you with that:


4.Shopping in Lisbon

Lisbon, the capital of Portugal, should also be included in your shopping list. Apart from sunny warm days, delicious food and natural attractions near the city, Lisbon has a lot to offer when it comes to fashion as well! Some of the biggest shopping streets are located in the centre, so you can go sightseeing the historical sites of the city while shopping around. Where to start from?

Baixa district

Best area for shopping in the city centre. Get lost in the numerous shops you’ll find on Rua do Ouro, Rua da Prata and Rua Augusta. These are the biggest shopping streets of the city. After some good shopping take a break in one of the numerous cafes, restaurants and bars of the area.

Avenida Liberdade

This street offers luxury brands, such as Gucci, Burberry, Cartier and more. It is definitely worth visiting, but maybe you should first save a little money! Enjoy the luxurious, sophisticated and elegant part of Lisbon.

Rua Dom Pedro V (in Barrio Alto)

Antique lovers should definitely have a walk on this street. Here you’ll find lots of boutiques, traditional antique shops and art galleries. A little paradise.

Chiado district

Wander around this area and be sure to end up on Rua Garrett and the nearby Rua do Carmo, two big shopping streets where you can find the biggest chain stores as well as traditional chic shops, a mixture of modernity and traditions.

If you want to shop like a real local, why not learn Shopping Vocabulary in Portuguese? Here’s a lesson that helps you with that:


5.Shopping in Berlin

We all know that Berliners definitely have a unique personalised style, that’s because the city has a lot of variety to offer! In fact, Berlin’s shopping districts match everyone’s taste. If you are searching for a new style to add to your wardrobe, Berlin is definitely the place for you. Discover, try on, dare!

Here is a list of the best places for shopping where you can find everything you need in Berlin:


The shopping area known as Kurfürstendamm is definitely the most elegant shopping area of the city. There you can explore an endless amount of luxury boutiques, fashion stores, shops, cafés and restaurants. You can go for a fancy shopping experience choosing among luxury brands like Chanel, Yves Saint Laurent, Louis Vuitton and Dolce and Gabbana, or you can opt for more affordable yet always fashionable fashion stores like H&M, Zara and more.

Oranienstraße (in Kreuzberg District)

This is the perfect place for wandering around small boutiques, bookshops and record stores. If you prefer small, vintage boutiques to chain stores, this places matches your needs! You can first have a unique and alternative shopping experience and then take a break and relax in the various international restaurants and bars in the area.

Friedrichstraße (Mitte district)

This is one of the most crowded shopping areas of Berlin. This place offers a little of bit of anything, so it doesn’t matter what’s your budget, you can definitely go shopping here. International luxury brands, fashion chain stores, cosmetic shops, jewellery shops… do you need anything else?

Torstraße (Mitte district)

For a more unique shopping experience, choose Torstraße and the surrounding area. There you can find smaller and more original design shops, fashion boutiques and trendy cafés and bars. If you are looking for a unique piece of clothing or a selected piece of design, then there is no need for you to go anywhere else, Torstraße is your place!

If you want to shop like a real local, why not learn Shopping Vocabulary in German? Here’s a lesson that helps you with that:



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